Troika Capital Makes Major Investment in SantaHouse

Troika Capital Partners, managers of the Russian New Growth Fund, have become shareholders in SantaHouse. The fund purchased 25% plus 1 share of the hypermarket chain, however the value and amount of investment is unavailable at this time. However, with household goods one of the fastest growing sectors in the Russian economy, Troika Capital Partners believes its investment will prove to be a wise diversification in its portfolio.

SantaHouse (www.santahouse.ru)
SantaHouse has found great success in the hypermarket industry. Hypermarkets are large retail establishments with massive footprints that specialize in both department store products and supermarkets. Because of the broad swath of products, hypermarkets are able to add convenience to shoppers as a place to purchase everything they need, as well as a strong business model. SantaHouse began in 2007 with two storefronts in St. Petersburg. In one year, the company has expanded to 16 locations throughout the country. Troika Capital Partners intends on using its partnership and equity investment to expand the retail giant to over 100 new locations throughout Russia, Ukraine, and Kazakhstan. This will prove to create many new jobs and could impact Eastern Europe by recreating the retail experience for consumers.

Troika Capital Partners (www.troika.ru)
Founded in 2005 in Moscow, Troika Capital Partners focuses on investments in established companies. TCP has offices in London and Kiev.

Retail, consumer and business services, food, healthcare, packaging services and financial logistics and services are its primary markets. With additional investments in the telecommunication and media sectors.

The firm works primarily in Russia and the surrounding region, but has taken interest in Central European companies as well. Its investments range from $30 million to $100 million USD over the course of three to five years.